Post by jennifer443 on Mar 18, 2024 7:02:00 GMT -5
Creating brand values (Brand Values) is shared values with consumers (Shared Values) + unique brand values (Unique Values) . Brand values work only when there is a network of values between the brand and consumers. that agree on such values, such as the network of motorcycle lovers such as the Harley Owners Group from the Harley-divison brand that pass on the value of riding motorcycles to each other, etc. brand as s person case study Steve Jobs Image: Steve Jobs Brand Derivatives of the Apple Brand In addition to these 3 core principles, there are many factors to creating a living brand.
Based on human characteristics including Job Title Email List emotions, feelings, thoughts, spirit, and understanding the growth and evolution of the brand. How to create a brand for life? 6 factors: Brand as a Person 1.Brand Essences The essence of the brand means The idea reflects the identity of the brand through its appearance and expression. The brand must clearly convey the idea or essence of the brand. It must be easily accessible and tangible. So that consumers see shared value with the brand Creating the essence of a brand comes from asking questions that drive thinking as follows: Why must there be this brand? Start by searching for the definition of the brand (Brand Description), perhaps in the form of a sentence that describes the brand.
To reflect the reason for the brand's existence The definition should be as short, concise, and comprehensive as possible. Video case study from Mr. Simon Sinek that talks about the issue of “Start With Why” and talks about famous brands like Apple that do business by Start With Why? What does the brand believe in? This question is what connects consumers with brands. through expectations at the social level where both consumers and brands share common beliefs and push for success together, for example, Nestle believes that Good food is a good quality of life (Good Food, Good Life), etc.
Based on human characteristics including Job Title Email List emotions, feelings, thoughts, spirit, and understanding the growth and evolution of the brand. How to create a brand for life? 6 factors: Brand as a Person 1.Brand Essences The essence of the brand means The idea reflects the identity of the brand through its appearance and expression. The brand must clearly convey the idea or essence of the brand. It must be easily accessible and tangible. So that consumers see shared value with the brand Creating the essence of a brand comes from asking questions that drive thinking as follows: Why must there be this brand? Start by searching for the definition of the brand (Brand Description), perhaps in the form of a sentence that describes the brand.
To reflect the reason for the brand's existence The definition should be as short, concise, and comprehensive as possible. Video case study from Mr. Simon Sinek that talks about the issue of “Start With Why” and talks about famous brands like Apple that do business by Start With Why? What does the brand believe in? This question is what connects consumers with brands. through expectations at the social level where both consumers and brands share common beliefs and push for success together, for example, Nestle believes that Good food is a good quality of life (Good Food, Good Life), etc.